Turn off account-level automated assets in Google Ads
By the SpendCanary team · Updated
To turn them off, go to Campaigns > Assets, open the Associations tab, select the three-dot menu and choose Account level automated assets, then open the three-dot menu again and choose Advanced settings. Pick each type you don’t want, give a reason and select Save.
The switch covers the whole account, one type at a time, so it’s worth deciding type by type rather than turning everything off.
What Google adds, and where it comes from
Google shows these under your ads when it predicts they’ll do better. Some can show alongside your own assets or instead of them.
| Type | What people see | Notes from Google |
|---|---|---|
| Dynamic sitelinks | Links to other pages on your site, such as “Hours” | Can show instead of sitelinks you added |
| Dynamic callouts | Short claims like “Book online” or “25 years of experience” | Taken from your landing page; can show instead of yours |
| Dynamic structured snippets | A list of the products or services you offer | Can show instead of snippets you added |
| Dynamic image assets | Pictures next to Search ads | Taken from your landing page; can replace images you uploaded |
| Dynamic business information | Your business name and logo | |
| Automated location assets | Address, distance and sometimes a call button | Without locations of your own, Google may match one from your landing pages |
| Automated promotions | Deals and offers | From your website and other sources |
| Seller ratings | A rating based on reviews | Clicks on the rating are free |
| Site visits | Plain text with how often your site has been visited | Not clickable |
Automated promotions only run in Search and Performance Max campaigns that use location assets. They have their own page, since Google started adding them on 12 October 2026.
Where it goes wrong
The common problem isn’t the feature, it’s what’s on your site. Google builds these from your pages, so anything out of date there can end up under your ad.
Say a plumber pays $4 a click and gets 400 clicks a month. Their site has a “We’re hiring” page, and Google turns it into a dynamic sitelink. If 3% of clicks go through that link, that’s 12 clicks, about $48 a month spent on job seekers rather than customers.
Two more to look out for:
- An old address or number. If you never added your locations, Google may pick one from your landing pages. A branch you closed, or a number nobody answers, can then show with a call button, and you pay for each tap on it.
- Your own images or callouts pushed aside. Dynamic images and callouts can show instead of the ones you wrote, so a carefully worded offer may never appear.
Which ones to keep
A simple rule: add your own version first, then decide.
- Sitelinks, callouts and snippets: if you’ve added your own, turn the dynamic ones off when you see one you wouldn’t have written. If you have none of your own, leave them on for now, because switching them off just makes your ad smaller. Adding your own is the better fix.
- Location assets: add your real locations rather than turning this off. Google itself recommends adding them, and it stops the guessing.
- Promotions: turn off unless every offer on your site is current. A finished sale is the easiest way to pay for disappointed clicks.
- Images: keep them if your landing page has good photos; turn off if it’s mostly stock pictures or logos of other brands.
- Business name and logo, seller ratings, site visits: usually fine to keep. Clicks on seller ratings cost nothing. Check the logo is your current one.
Check what Google has added
- Go to Campaigns > Assets.
- Select Add filter, choose Added by, tick Google AI and select Apply.
- For location assets and seller ratings, open the three-dot menu on the right of the table and choose Account level automated assets.
- Read each one as a customer would. Look at clicks too: a sitelink with lots of clicks and no conversions is a warning sign.
The free SpendCanary scan also lists which types Google added to your account and how often each one showed.
Turn them off
- Go to Campaigns > Assets and open the Associations tab.
- Open the three-dot menu on the right and choose Account level automated assets.
- Open the three-dot menu again and choose Advanced settings.
- Select the type you want to stop, such as dynamic sitelinks.
- Choose a reason, add a comment if you like, and select Save.
- Repeat for each type.
Google’s help has described more than one route to this page over time, so labels may differ in your account.
A week later, filter the Assets page by Google AI again and set the date range to the days since. The types you turned off should have no new impressions.
This setting doesn’t cover the headlines and descriptions Google writes inside your ads. Those are controlled per campaign, through text customization: see turn off automatically created assets.
Sources
- Google Ads Help: About account level automated assets, Account level automated assets: turn off and reporting.
- The plumber example is illustrative, not a real account.
Common questions
- Do account-level automated assets cost anything?
- Showing them is free. You pay for clicks as usual, including clicks on an automated call button. Google charges at most 2 clicks per impression for an ad and its assets, and clicks on seller ratings are not charged.
- Can I turn them off for just one campaign?
- Not with this setting. The account-level automated assets settings page covers the whole account, and you switch each type off there.
- Will turning off dynamic sitelinks remove the sitelinks I added?
- No. It only stops Google adding its own. Sitelinks, callouts and snippets you created yourself keep showing.
- How do I see which assets Google added?
- Go to Campaigns, then Assets, select Add filter, filter by Added by, tick Google AI and select Apply. Location assets and seller ratings are under the three-dot menu, in Account level automated assets.