Free Google Ads audit tool
A free Google Ads audit that shows the leaks in dollars
Run 12 checks on your account in about 2 minutes. Every leak we can measure gets a monthly dollar figure, and every finding comes with the exact steps to fix it in Google Ads.
Read-only · no card · report by email
Leaks found
about $1,515 a month
- Target cost per lead up while limited by budget$535 a month
- Performance Max budget sliding to YouTube and Display$480 a month
- Clicks from people outside your area$200 a month
What the audit checks
Each check has a plain-English guide if you'd rather fix it yourself.
Search Partners
Ads on other websites that cost money and rarely sell.
Read the guideDisplay inside Search
Banner ads mixed into a campaign meant for searches.
Read the guidePerformance Max drift
Budget sliding to YouTube and Display.
Read the guideWrong-place clicks
People outside your service area clicking your ads.
Read the guideSearches you don’t sell
Search terms that never turn into customers.
Read the guideBroken tracking
Conversions that stopped counting, or count twice.
Read the guideMaximize Clicks
Bidding that buys clicks instead of customers.
Read the guideBudget-limited targets
Cost per customer creeping up when budget runs short.
Read the guideGoogle-made ads
Text and videos Google creates without asking you.
Read the guideAccount-wide extras
Promotions, sitelinks and images Google adds to all your ads by itself.
Read the guideChanges by Google
Settings switched on by auto-applied recommendations.
Read the guideLanding pages
Pages your ads link to that are broken, slow, or don’t match the ad.
Read the guide
How the audit works
Step 1
Get your script
Enter your email and we give you a short, readable script.
Step 2
Run it in Google Ads
Paste it under Tools → Scripts and click Run. It only reads.
Step 3
Read your report
Your report arrives by email: leaks in dollars, the numbers behind them, and how to fix each one.
Want to see one first? Here's a sample report for an invented plumbing business. Prefer to do it by hand? Use our 15-minute audit checklist.
Why a dollar figure beats a score
Many audit tools give your account a grade out of 100. A grade tells you something is off, not what it costs. Our audit estimates what each leak costs you a month, so you can fix the most expensive one first. Estimates are cautious: they're rounded down, and the total never exceeds 80% of what you spent.
Comparing tools? See how the audit compares with Google's recommendations, the WordStream Grader and hiring an agency.
Questions
- Is the Google Ads audit really free?
- Yes. The audit is free, with no card and no sign-up. You get the full report by email. Daily monitoring is a paid plan, and you never need it to get the audit.
- Can the audit change my Google Ads account?
- No. The audit script only reads your account, and you can read every line before you run it. Google asks for full access because scripts have no read-only option, but our script contains no commands that change anything.
- How long does it take?
- About 2 minutes: you copy the script into Google Ads, click Run, and the report arrives by email.
- What data do you keep?
- Only what your report shows: the totals and each finding with the numbers behind it. Your report link stops working after 30 days, and the results are deleted after 13 months. You can ask us to delete everything sooner.
- How is this different from an agency audit?
- An agency audit is usually a person reviewing your account, often as the first step to selling management. Ours is automatic, puts a monthly dollar figure on each leak it can measure, and leaves the decisions to you.